Interesting Video Marketing Statistics For 2020


Online video content is still one of the most effective elements of a small businesses digital marketing strategy. As we enter summer of 2020, and the middle of the COVID-19 crisis, businesses need to get more innovative in their marketing approach and that means hiring a creative video production team that can help them engage with their customers online.

With that being said, we are going to take a look at some Interesting Video Marketing Statistics For 2020. Let’s get started:

  • 81% of businesses use video as a marketing tool. That figure is up from 63% just last year.
  • 6 out of 10 people would rather watch online videos than television.
  • Mobile video consumption rises by 100% every year.
  • By 2022, online videos will make up more than 82% of all consumer internet traffic.
  • 78% of people watch online videos every week, and 55% view online videos every day.
  • Users view more than 1 billion hours of video each day on YouTube.
  • 59% of executives say they would rather watch a video than read text.
  • 75% of all video plays are on mobile devices.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  • 72% of customers would rather learn about a product or service by way of video.
  • People are 1.5 times more likely to watch video on their mobile phones.
  • 92% of users watching video on mobile will share it with others.
  • Videos attach 300% more traffic and help to nurture leads.
  • Including a video on your landing page can boost your conversion rate by up to 80%.
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store.
  • Video increases organic search traffic on a website by 157%.
  • 25% of companies publish videos every week.
  • 85% of consumers want to see more video content from brands.
  • 97% of marketers say video has helped users gain a better understanding of their products and services.
  • 52% of marketers say video is the type of content with the best ROI.
  • Adding video to your emails can increase click rates by 300%.
  • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator.
  • On average, people spend 2.6x more time on pages with video than without.
  • 64% of consumers will make a purchase after watching branded videos on social platforms.

Contact Muon Video

To learn more about the digital marketing trends to watch for in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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