If a tree falls in the social media without a hashtag, does anybody hear it?

And if nobody knows about it will the fact that the tree fell be shared?

The answer to both questions is NO, not likely, which is why Ramajon Cogan and I want YOU to know more about hashtags.

Your immediate circle of friends or anyone watching your Instagram or Twitter feed that second may see your post but then what you just may have spent hours creating or curating gets lost in the flow.

A hashtag is a word or group of words preceded by a pound sign.

Hashtags are searchable terms throughout the social media.

If you see them on Facebook and Twitter, hashtags usually show up in a different color than regular text.

If you click on a hashtag within the body of a message, you will be automatically led to a host of other messages all talking about the same topic.

If you want to win the Game of Social Media, part of what you will need to do is wrap your head around hashtags.

These coded words and phrases have become of utmost importance because if you fail to use a hashtag, the message you post becomes lost in the verbal clutter.

For example, on Facebook, the largest social network, 31.25 messages get sent out every MINUTE!

How is anything you’re going to say going to end up being found by a community of like-minded people if you don’t have a way to hashtag.

On Twitter, people send out 347,222 messages a minute.

Think what you have to say is important?

Then you’d better find a way to make your message get discovered, catalogue and shared.

On Instagram, where users typically post the most hashtags of any social media site since Instagram allows up to 30 hashtags per post, 48,611 photos get posted per minute.

So how do you discover which hashtags are right for you?

A good place to start is Hashtagify.me.

Looking up hashtags on Hashtagify.me is like playing a word association game.

Let’s say you’re going to use the hashtag #author.

Today #author has a Hashtagify.me rank of 67.9, which means that it’s a pretty popular hashtag and a lot of people are talking about that subject.

You want the hashtags you choose to rank as high as possible because that means lots of people all over the world are looking for information about that topic and are more likely to be interested in what you have to say.

If you plug #author into the Hashtagify.me search box, you’ll find a host of related terms that show up – for example, writer, book, am writing, amreading, writing, and so on.

This gives you a clue as to other hashtags you can use when you are writing your post so that other people who are interested in this topic can find your message.

Another interesting feature of Hashtagify.me is that if you look at the top menu, you will discover “Top Influencers.”

If you click on that button, you will be automatically led to a list of the top Twitter users who speak about that topic.

Influencers are key individuals in the social media who have built up a significant following.

Once you identify key influencers who are using the same hashtags as you, you may want to form a relationship with them in a win-win way so that you share each other’s messages.

In this way you can quickly build an online community to support you and your business for years to come.

What is social media today? Social media today happens when you rock hashtags, developing a worldwide audience of people who are just as passionate as you about a specific topic.

Part of what Ramajon Cogan and I will do when you work with us at www.whatisocialmediatoday.com is help you identify which are the best hashtags you should use to build your audience.

For more information, please email us at the following links:

Ramajon Cogan, wheresramajon@gmail.com

Catherine Carrigan, catherine@catherinecarrigan.com

You can also call:

Ramajon Cogan in Hawaii on the Hawaii-Aleutian Time Zone (928) 821-4553

Catherine Carrigan in Atlanta on Eastern Standard Time, 678-612-8816

If you choose to call, please be aware of your time zone and the time difference.