As human beings, one of our basic drives is to connect with like-minded people.
Growing up we communicate with our family then learn how to make friends.
In business, we reach out into the world for customers, buyers and people who need our services and these people get to know us through our brand identity.
Communication, however, is actually a two-way street.
I have something to say and so you are sitting here reading.
You can then speak back to me – by commenting on this blog or responding to me through the social network I have created.
What is a social network?
A social network is a network you can establish through social media sites all over the internet. That may or may not include Facebook, Twitter, Google+ , LinkedIn, Pinterest, Instagram, Goodreads, Tumblr or countless other sites.
If all I do is write or speak and nobody reads or listens, it’s like that question, “If a tree falls in the forest and no one is there to hear it, is there actually a sound?”
I published my first book in 1997 during the Old Age of Publishing.
I spent three years working on it and I appeared on over 50 radio shows all over the U.S. as people wanted to hear about how to heal depression without drugs.
It became the best-selling book of the original publisher in 1997 but I made $3,000 for thee years of work.
When it was translated into Chinese, nobody even bothered to tell me. I did not own the copyright and failed to make another dime. I decided that since I am an adult with actual responsibilities I needed to focus on working another way in order to make a living.
It wasn’t until one of my clients in Los Angeles happened to be at the L.A . Library and found the Chinese translation of my book that I decided that if I had written a book good enough to be translated for readers in a large foreign country, maybe I should get back to my writing.
This one event – recognizing that my book was read by people in China – was the catalyst that got me writing books again.
When I started writing books I realized that the landscape had completely changed in 18 years and if I wanted people all over the world to read my books, I had better get going on creating a social network through the social media.
By connecting with our readers through the social media, we can communicate our soul messages even more directly and even more easily than ever before.
You can establish a brand identity through your social network and become known to customers, readers, buyers and like-minded people all over the world.
Take the Time to Create a Social Network
Here are a few reasons why authors, business owners and anybody with an important message to share needs to take the time to create a social network:
- To communicate directly with the people who need to hear our There’s no middleman – just you, your readers or your customers speaking heart to heart, sharing your ideas directly. They get to know you, find out about your brand identity and can observe what you are all about.
- To build our businesses, as writing a great book is one of the best ways to build your business and recruit new clients. When you write a book, you create the best business card you will ever own.
- To connect to other media outlets, such as radio and TV shows as well as other websites and blogs, who can help us share our messages. I have been on more radio shows since I published my recent books. I didn’t hire a publicist – I just connected with podcast and radio show hosts through the social media and then got invited to be on their shows.
- To connect with like-minded people, since social media allows us to create virtual communities who share the same values that go beyond cities, countries or even continents.
- To get you to No. 1 on Google. Beginning I believe in January 2014, Google changed the way it ranks websites and in order to show up high on Google, you have to do a good job in the social media. It is no longer enough to have a website or have a highly connected website. That means that you want to have a widespread presence throughout all the major social media outlets. I got to No. 1 on the front page of Google as a medical intuitive through a post on Google+ and I get my blog articles to the front page of Google all the time for FREE using the methods I’m going to be teaching you about. The higher you show up in the search engines, the more likely people are to visit your website, buy your products, become your customers, read your books and become loyal fans and followers.
- You want to connect and actually interact with people. It’s not enough to just put up a post on your blog or social media account. Many people will look you up not only through Google but also through something called Klout, which provides a numerical number on a scale of 0 to 100 of how well you are succeeding at social media. My Klout number is currently 66 even though I don’t have hundreds of thousands of followers because I interact with people who take the time to communicate with me. When you are at 63 or above, you are supposedly in the top 5 percent of all internet marketers. In order to succeed at Klout, bottom line, you have to interact with people, which means you will want to respond to the people who comment on your posts. People forget that business is done one sale at a time, one customer at a time.
- S. adults spend 11 hours a day with digital media. People spend more time on the social media than on any other activity on the internet. We need to go to where people are in order to communicate with them. They’re not reading magazines or watching TV like they did in the past – they’re online.
- Big picture, as you build your social media presence you are building your brand identity and the social network for your books, your products and your business and letting people know how you can serve them. You are sharing your why and your how- why you are in business and how you can help them.
To Be Successful as an Author
Taking this back to the business of publishing books, I would say that to be successful as an author there are actually three steps:
1 Writing a really good book
2 Publishing your book
3 Creating a social network so the people who need your message will be pumped and primed and ready to hear what you have to say.
If all you do is write and publish a book, the souls who really need to hear your message may never find out about it unless you actually do the work to market it.
In this day and age, the best way to do that is through a social network.
If you’re not writing books but just selling products or services, recognize that not having a social network is the equivalent of not having a phone number.