Your website is the icon, the seed and the foundation of your social media identity.
As you take advantage of a successful social media strategy template, you can build your brand identity through your blog and communicate to your social network.
When you are wanting to build a social network to help you communicate and connect with like-minded people, the first step with your social media strategy template is your website.
You can think of your website like the launchpad of your social media strategy template because this is the place from which you will launch all your great ideas.
I consider my blog, www.catherinecarrigan.com, the place where I write about my work as a medical intuitive and communicate more personally.
This is where I post all the gorgeous photos of my orchids and my garden that uplift my soul and hopefully everybody else. Frankly it’s my favorite of the two websites because it expresses who I really am at my soul level.
My website, www.unlimitedenergynow.com, is where I write about fitness, nutrition and natural healing. This is the latest incarnation of my old website, www.totalfitness.net. I offer a tremendous amount of FREE information there – FREE videos on all kinds of exercises, photos of yoga poses, recipes and FREE downloads of all kinds.
I consider this to be public service because if you actually read my website and even did just 10 percent of what I recommend, you could be an incredibly happy healthy person.
I realize that not everybody can afford to have a session or a class with me, so I give out tons of information so that everybody everywhere can use at least some of what I know.
I changed the name of my business in 2014 as a result of writing my new book, Unlimited Energy Now, as the new name is a better expression of the work I do at the present time.
When you work with a great webmaster, such as my trusty webmaster Greg Keesey, he or she will help you pick out what is called a website theme.
A website theme is a template that you will fill in with your own logo, your own photos, blog articles and information.
Pick a theme that expresses who you are and if you have a business, that best expresses the nature of your business.
Mynzah Osiris created a beautiful new logo for my business that I love very much. He is the same artist who designed the cover of my new book, Unlimited Energy Now.
Because I am not just an author but also run a business as a medical intuitive, I hired Scott D. Smith in London to do SEO or search engine optimization work for my website.
Scott came highly recommended to me by a client who is a chief executive officer of a company over in England.
As an author, you may or may not need SEO work done for your website, but if you do, Scott does the work to make sure your website gets ranked on Google and other search engines.
Once you have set up your website, take these steps to build your social media presence:
1.Set up accounts on the major social media. I have accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Goodreads, Instagram, Youtube and Path.
2.Connect your website and your blog to all your social media.
3.Ask your webmaster to set up a Jetpack on your website. This is incredibly important and time-saving. With the Jetpack plugin, every time you publish a blog article, you blast out your article to your social media sites. This will help you build your social network.
4.If you have a business, you may consider setting up a monthly newsletter. I use Constant Contact. My webmaster has taught me that it’s better to write very short newsletters. I now send out 2 to 3 articles per month with some sort of coupon for business. I used to spend 2 days a month just writing all the articles. Once you create your newsletter, be sure to share it with your social media, which is easy to do through Constant Contact.
Your website is the foundation of your social network because it expresses your core message.
As you put together your website and your blog, ask yourself the following questions:
- How do you want your readers, customers and clients to FEEL when they interact with your information?
- What do you want your readers, customers and clients to SEE when they come to your blog or website?
- What’s the most important thing you want your readers, customers and clients to KNOW about you?
- Is there something you want your readers, customers and clients to HEAR about you? You could incorporate music, a jingle, even recordings of customer testimonials or a clip from your audiobook.
There are four primary senses – feeling, seeing, knowing and hearing.
The more you engage these senses, the easier it will be for people to get a quick sense of your brand identity.
For example, if you visit my blog, www.catherinecarrigan.com, you will see countless uplifting photographs of my garden, my orchids and flowers that I discover on my walks and adventures.
When people visit my website:
- I want them to FEEL uplifted. As they FEEL uplifted, they get a sense that I offer them HOPE.
- I want them to SEE the world as a beautiful place. Many of my clients have been sick and tired for years. They have lost connection with all that is right and wonderful. I want them to reconnect with that so that they can be nurtured by their environment, knowing and experiencing that the world of my social network is a friendly place.
- I want them to KNOW that I am a medical intuitive healer and that I am capable of seeing what is good and whole about them, not just what is broken, sick, painful, suffering or exhausted.
- I want them to HEAR all the words of my happy clients. There’s a link to many many testimonials – in fact, I have so many testimonials that my webmaster has suggested I cut a few out. It makes me so happy to help other people overcome serious health challenges that I would rather include everybody’s voice. People need to hear that there are other people just like them who have faced serious challenges and gotten better.
As you ponder FEELING, SEEING, KNOWING and HEARING, you begin to build a brand identity that people can relate to on all levels.
That’s when you build loyal customers, buyers and readers who are willing to be part of your social network for years to come.