One of the biggest challenges in running B2B marketing is getting leads. The running of your business will depend on how many leads you manage to get. Without leads, it would be impossible for a business to get clients, and the absence of clients would lead to no revenue.
In general, there are three segments of B2B that you can turn to as a lead, namely:
- Producers in this context are companies that buy raw materials or goods for them to process into a new product.
- A reseller is a business that buys products for resale as a sign of modification.
- Institutions in this sense are organizations both nonprofit and for-profit that usually buy or consume products in large quantities.
Social media platforms are very effective customer engagement tools. Because people nowadays open social media not only to share memories and find information from their favorite accounts but also to shop. In fact, they can spend an average of up to 3 hours a day accessing the most popular social media, be it Facebook, Twitter, WhatsApp, Instagram, Pinterest, and the like.
Through this platform, you can show your whereabouts so that potential consumers from social media users can detect you. Present product content, related educational information, activities, events, and other content that has the potential to attract attention and interaction. In addition to forging a closer relationship with your audience, social media also allows you to guide your followers to take action. This is thanks to the link embedding feature in the bio description and content. This is certainly very beneficial for directing your followers to a landing page.
LinkedIn is a networking platform that can be used to connect with professionals in various fields. Therefore, LinkedIn is one of the most relevant international social media in carrying out B2B lead generation. In addition, you can also run LinkedIn Lead Generation ads to increase the effectiveness of your B2B lead generation strategy.
You can use the understanding and some of the tips above as a starting point for running B2B lead generation. However, if you need professional assistance in the process of strategy design or implementation, ALM Translations is here to help. ALM Translations is a digital marketing agency with experience designing and implementing lead generation strategies for B2B businesses in various industries.