Whether you are a solopreneur who need to market your small business or you head the marketing department of a billion dollar corporation, there are 12 crucial responsibilities for a social media manager.
- Create content.
- Curate content from other people.
- Schedule future posts.
- Measure your success.
As you embrace all aspects, you can learn how to win the Game of Social Media that Ramajon Cogan and I have been talking about here at What Is Social Media Today.
- Create content. Blog. Create videos. Take photographs. Make graphics. Once you know the keywords that people will be looking for when they search for your business, books, services and products, how many ways can you create content that tells your story that other people will find so awe inspiring they want to share?
- Curate content. You don’t have to create everything you post. You can comb through the social media and internet to find content that your followers will find relevant, amusing and helpful. Share this information and gain the trust of your fans and the appreciation of the folks who created that content. The more you share the work of others, the more likely others will be willing to share your content.
- Post. Once you have created great content, spread your links throughout the social media. How many social media sites can you find that would be willing to share your information? The more places your information gets posted, the more likely you are to increase the number of people visiting your website and ultimately buying your products and services.
- Schedule future posts. Once you have created content, you can schedule it out to be posted not just today but on a daily, weekly and/or monthly basis. You can use services like Hootsuite to schedule your posts.
- Measure your success. You can visit Google Analytics to discover how many people are coming to your website from the social media. Pay attention to notice what content you create or curate that gets the most likes and the most shares.
- Analyze. Once you have done your measurements, you can analyze this data. Give your fans and followers more of what gets liked and shared.
- Respond. Once you post, people will be responding to what you had to say. Social media is – get this – social. It’s not enough to engage in a one-way conversation. Respond to people who like and share your information. Get in on the conversation. As you do this, you will build loyalty, trustworthiness and appreciation.
- Listen. When people give you feedback, listen to what they have to say. Not all of what you hear may be positive. Be open to hearing the opinions of others. If what you hear is unfriendly or aggressive, you can unfriend, unfollow or block an abusive person. But for the most part give people the benefit of the doubt and take the opportunity to turn negative situations into learning opportunities.
- Engage. Don’t just focus on your own posts. Engage with others by sharing, commenting and liking the content of other people, especially key influencers – individuals with many friends and followers. Engage with like-minded people to create virtual communities around products, issues, services and common interests.
- Help. Social media is karma write large. The more you serve others by sharing others – especially when they have a product launch, book release, monthly newsletter or other big event – the more your service will be remembered and others will be more likely to return the favor when you need it.
- Plan. Think ahead. What are you going to create or curate over the next few days, weeks and months? How can you be consistent, maintaining a posting schedule you can keep up with?
- Finally, experiment. Your wild idea may fall flat or everybody could love it. Some of my most popular posts came in on a whim. For example, I woke up in the middle of the night in January and wrote a blog about dragonflies, thinking, “Nobody cares about dragonflies but I’m going to write about them anyway.” That post got shared so many times! Other ideas that I thought were brilliant nobody shared, few people liked and I was surprised. You have to be willing to experiment to discover what people respond to most often.
Want to find out more about how you can win the Game of Social Media?
Call today to find out how.
Reach Catherine Carrigan at 678-612-8816 or email firstname.lastname@example.org.
Contact Ramajon Cogan at (928) 821-4553 or email email@example.com.