I am Not a Geek.
You may think you have to be a geek or become geek-like to learn what social media is all about.
I just wanted to start out by establishing that I am not a geek.
What is social media?
Believe me, a few years ago I didn’t have a clue.
At my age of 56, I definitely wear reading glasses, but other than that my similarities to geeks end right there.
I practice yoga. I’m a medical intuitive healer, I love dogs, I like quiet evenings by the fire, I like writing great books and HTML code (whoops – a geek term meaning computer language) just gives me the heebie-jeebies (another technical term meaning a bad case of the shivers).
The fact that I have found great success in business and enjoyment connecting with like-minded social entrepreneurs has come as something of a surprise to me.
My Story as a Non-Geek
To prove my credentials as a non-geek, I’ll have to start with a story.
In 2010, I filed for divorce.
Up until that point, my ex-husband had run my website and handled all my computer issues.
All I knew how to do was treat my computer like a glorified typewriter.
As luck would have it, while I was working through my divorce, I suffered a full-scale technological breakdown.
My house phone broke. My cell phone broke. Two weeks later, my desktop Mac broke. And that was the least of it – practically everything in the house broke – the roof, the fountain, the hot tub, the ceiling in the bathroom. I could go on but you get the general drift.
Basically everything mechanical fell apart.
As luck would have it, I live in Atlanta not far from an Apple store.
The people at Apple informed me that the reason my desktop computer broke was that I had been turning it off incorrectly for the previous four years!
In other words, what I am trying to say to you is that when I started my life in social media, I didn’t even know how to turn my computer off.
Starting from Nothing
I started out at negative nothing.
Recognizing that I knew less than nothing, I began to take lessons at the local Apple store, finding out how to turn my computer on and off and other helpful tips.
Although for years I had a website for my business, about this time a friend of mine encouraged me to start a blog about my work as a medical intuitive.
She said that my talent as a medical intuitive can not be taught or learned and that I needed to start communicating about what it is that I actually do.
The very kind people at the Apple store taught me how to set up a website all by myself.
Taking this one simple step – setting up a website to explain more about what I do – I was unwittingly joining the ranks of successful social entrepreneurs.
When I trained my rescue dog Belle to jump through a hula hoop, the dog trainer explained that doing something she had never done before would give her confidence she never had.
Just like my rescue dog in training, I gained new-found self esteem by discovering new talents within myself as I joined the ranks of the social entrepreneurs.
Because the folks at the Apple store explained to me that you sometimes have to pay to use photographs on the web, I began to take photos with my iPhone to use in the new blog.
I took photos of my garden, of my orchids, on my walks, when I went to the Atlanta Botanical Garden or anytime I saw something inspiring or uplifting.
Lo and behold, I discovered that I really enjoyed taking pictures and that all my years studying art history at Brown University had finally amounted to something useful.
As part of the transition in my divorce, I had to take over the operation of the old website as well as the new blog about my work as a medical intuitive.
Greg Keesey, the website guru from Silver Knight Solutions, was invaluable during this process. I can’t say enough good things about Greg. He is able to communicate with us right-brain types and has had my back more times than I can even count. He is reasonably priced, kind and patient.
During this time, I had a professional analysis of my old website. The report said that my old website failed every test there was. It turned out it was going to be cheaper to build a new website than it would have been to try to fix the old website.
So with Greg’s help, I built a brand new website, transferred over years of articles and free downloads, and continued running my new blog.
Although this was an incredibly difficult time, this new foundation building a blog about my work as a medical intuitive and rebuilding my old website set me up for success to learn what is social media.
Getting into the Social Media Pool
At the time, I had no social media presence other than LinkedIn.
When you go through a divorce, people say all kinds of unpleasant things and I had a deep fear and dread of the social media.
I didn’t start my Facebook page until February 2013.
I started a Twitter account probably in the summer of 2014, but I didn’t start working on it until January 2015.
In other words, like many other authors, I started from scratch, knowing so little about computers or the internet that I did not even know how to turn on my computer properly.
Because I have a system for how I go about my medical intuitive readings and healing work, I figured I needed to come up with a social media strategy template.
Over time, I developed this social media strategy template so that I could repeatedly get my blog articles to the front page of Google.
As a one-woman operation, I knew intuitively that I needed to follow a social media strategy template so that I could get the word out about what I do to all the people who need my help and who might be interested in my books.
What is social media?
Klout Score Perspective
Today my Klout score – a broad-based measure of social media connectivity – is 66.
To put this in perspective, Dr. Mercola, who runs a huge newsletter about natural health, has a Klout score of 72.
- Deepak Chopra’s Klout score is 86.
- Barack Obama is 98.
- J.K. Rowling is 90.
- Cassandra Klare, whose book City of Heavenly Fire is listed on Goodreads as the No. 1 most popular book of 2014, is 72.
- Louise Hay’s Klout score is 65.
- Esther Hicks is 61.
If you want to see the social media impact of any individual, just go to www.klout.com and enter their name.
The point of my relating all this is that if you set your mind to it, you can build a social media strategy that will set you up for success in a relatively short period of time.
If you are an author like me or an entrepreneur like me, you will very quickly grasp that the social media is the best place for you to find readers, customers and even like-minded people.
You can become not just an entrepreneur but one of the many successful social entrepreneurs who uses a social media strategy template to propel your business forward.
By developing the courage to enter the fray, you will discover a whole new world out there of people eager to communicate with you, share your ideas and take your life and business to a whole new level.
Do you have to become a geek to learn what is social media now?
Not if you don’t want to!
You can be yourself and somehow someway find a whole world of people eager to hear what you have to say, buy your products and share your views.
What is social media? It’s a great place to connect!