As you make a ritual of connecting with your social network, people will notice you are around and you will build your friends, followers and customers.
Many mornings, I wake up and start writing. I lie in bed with my laptop and write about a topic that someone has asked me about recently.
This is a great way to communicate about my work as a medical intuitive healer. I find it very relaxing and always keeps me thinking deeply about the broader applications of my work.
Success in any field of endeavor often boils down to good habits.
What looks like a magical occurrence of viral marketing often happens over time when you take advantage of a successful social media strategy template and follow the steps day after day, week after week.
Here’s how to make each article a social media success – maybe even a viral marketing success:
1 Write your blog of 300 to 500 words. People are busy, so if you need to write longer you could write a series of blog articles and post them out over a period of days. I frequently write blog series on a particular topic and then once they are all published I will send them all out in a summary blog and publish them all together in a newsletter. For example, I wrote an article called “One of the Best Exercises for Knee Pain Ever Invented.” According to Google Analytics, over 6,600 people in one month went to that single article. Because they liked that article, they also spent time perusing the rest of the site.
2 When you hit publish on our WordPress account, make sure your website is connected with the Jetpack to all your social media accounts so the article gets published to your entire social network. This saves you a tremendous amount of time and makes sure that everything you write gets shared with the public. It’s easier to make your blog a viral marketing success if you can blast it out to multiple social networks simultaneously.
3 Some social media don’t have a way of connecting with your Jetpack, so after you are done publishing, post your article on Pinterest. You can ask your webmaster to put a Pinterest button on your website so that all you have to do is click the Pinterest button underneath the photograph attached to your article. If you are an author, I also recommend you post your article on your blog on Goodreads, the social media site for authors and readers. If you are a business person, post it on LinkedIn under your profile.
4 When you are complete publishing, then write a series of 140-character Tweets that you can post on Twitter and throughout your social network that lead people back to your article.
5 Go to www.bitly.com and get a shortened URL to embed into your Tweets and social network messages.
6 When you post on Twitter and any social media website, you will get significantly more retweets if you add a photograph. This is one of the most basic mistakes that I see among new social entrepreneurs. You will be amazed what sharing a photo, a graphic or appealing image will do. I keep a lot of photos on the desktop of my computer so that when I post on Twitter, all I have to do is connect a beautiful photo to make my message even more appealing and therefore more shareable Researchers found that colored visuals increase people’s willingness to read the message by 80 percent.
7 Collect the series of tweets on each blog article. If I write a single blog article, I may come up with 10 to 12 tweets that lead people back to the article and back to my website or blog. This drives traffic to my website, blog and business and increases your overall Google ranking. That means money in your pocket – you drive your social network to your website or blog where they buy from you, order products or sign up for services. It’s a brilliant viral marketing tactic because these different headlines are all driving your social network to your blog.
8 After I have collected a series of Tweets, I send them over to my Twitter guru who sends out tweets once an hour 24/7. Personally I will schedule out the messages from that days fresh blog on my own dashboard so that I have a new message going out to my social network once an hour. I also schedule these messages to be repeated every 8 hours for 24 hours since the members of my social network who read me at 8 a.m. won’t be the folks who read me at 4 p.m. or 10 p.m.
9 Several times a week, get on www.klout.com. Pick a topic you want to be known for. In my case, I want to be known for healing, and Klout has articles on your topic that you can share with your followers on Facebook and Twitter. You can also connect to other people who are in the same field through the suggested connections on Klout. Even if you don’t have time to write your own material, Klout will have articles on your topic to share with your audience.
10 Several times a week, go to a dashboard. A dashboard is a place where you connect all your social media accounts in one place. Reply to everybody who has responded to you. Thank people for retweets. Connect to new followers who have shared your information. Remember, social networking is not just one-way communication – you actually want to engage both ways. Taking time to connect is what will increase the statistical measures of your social networking success on Klout and Social Authority, two sites that keep track of this information.
11 After you have written a new blog article and written a series of tweets, you can schedule posts to go out as often as you like and also read reports about which posts people respond to the best. Sometimes I am surprised by which articles people respond to the most. Although I generally write 10 to 12 headlines with the bitly link going back to the same article, my dashboard allows me to see which headlines were most successful in getting people to click through to my website. I watch and repeat my successes.
12 On an ongoing basis, take photos with your iPhone or smart phone. If you don’t have orchids or an organic garden like I do, visit your botanical garden or some other place where you can take photos that best reflect your writing, your business, products or services.
13 Make short videos of 1 to 3 minutes to post onto www.youtube.com. Get a friend to film you talking about your latest book, product or service. You can upload the video directly from your iPhone to Youtube. Then take a screen shot – a photo of the video – and use that photo on your blog or website. Write a blog about the video, and blast the article about the video around your social media. I put a 1 minute video about my new book, Unlimited Energy Now, on my Goodreads account.
14 Goodreads is the largest social media website for readers and authors. As an author, you are entitled to set up a FREE authors account. Once you have set up your Goodreads account, schedule a giveaway of your new book. There were 560 people who entered my first giveaway on Goodreads for What Is Healing? Awaken Your Intuitive Power for Health and Happiness. That means 560 new people heard about my book. Once I set up the giveaway, I sent messages to each person who entered and asked them to be my friend on Goodreads. Some of those people became my fans. I figured it cost me $100 to give away 10 books, counting the cost of the book as well as the postage to send out books to the U.S. This is a small amount of money to get great advertising to people who actually read books.
15 Retweet new Twitter followers. I think one of the reasons that I have been so successful with Twitter is that when someone follows me on Twitter, I often go to their feed, read their Tweets and retweet some of the tweets I like. Of course, if I don’t like what I read – such as messages that are pornographic or offensive – I unfollow them. I also read my Twitter feed periodically and retweet positive messages I agree with. I support people who have retweeted my messages.
16 On Facebook, a simple practice is to wish your friends happy birthday. I send out a picture of a flower when I send birthday wishes. This usually leads to a conversation – even a short one – where I can interact with my friends.
17 In summary, once you build your social network, you actually want to interact with people because that’s how you build your audience, you increase your Klout and Social Authority numbers, you find more readers, customers and people who want to help you share your message.
People will originally come to your website or blog for your content but they will stay long-term because of the community.