Like many solopreneurs, my brother works in a highly competitive industry.
He is an ophthalmologist in a solo practice in Savannah, Georgia. His main competitors work in groups. These groups are supported by area hospitals and work as a team to grab as large a share of the market they can.
To survive, my brother has had to embrace social media strategy.
It’s not enough that he’s a magna cum laude graduate of Princeton University, that he went on to study English literature at Oxford University before receiving his M. Phil. degree and graduating with his M.D. from the University of Virginia in 1990.
It’s not enough that he performed his internship at Roanoke Memorial Hospital in Virginia before moving on to his residency in ophthalmology at the Ochsner Clinic in New Orleans.
It’s not enough that he’s such a great doctor that he helped me get rid of migraine headaches by figuring out the precise prescription for reading glasses.
No, being smart, well educated or an excellent practitioner these days just won’t cut it.
Getting to page 1 of Google is marketing gold because 90 percent of searchers don’t go past page 1.
On top of that, if you are able to create original content that shows up on page 1 of Google, you are going to receive 90 percent of the clicks once people land there.
All this translates into more people going to your website, which means more fans and followers and ultimately customers who pay you money to do what you love to do.
No matter what your industry, you’ve got to master social media strategy to survive.
One day recently my brother and I were sitting down on the porch of my mother’s house in Savannah.
While I was in the process of writing, publishing and taking four recent books to No. 1 on Amazon, I began to develop a social network and over a period of time developed a social media strategy.
Part of that strategy begins with two simple steps:
- Set up a website with WordPress. That’s because WordPress has an awesome plugin called Jetpack that allows you to blast all the articles you create to each and every single one of your social media accounts.
- Set up a Google+ account. Google+ has many terrific features. Even if you never take advantage of the majority of them, you need to understand one simple fact. Google+ feeds into Google, the largest search engine in the world. When you write a blog and your Jetpack blasts that link over to Google+ voila, you are in marketing heaven.
Of course, I gave my brother a whole bunch of other pointers, each of which Ramajon Cogan and I plan to teach you over a six-month period in our totally awesome social media strategy training.
For a limited period of time, you can get 44 percent off when you sign up to work with us.
If you would like to get your articles to the front page of Google and find out how to develop a winning social media strategy, give us a ring today.
To contact us, please call:
Ramajon Cogan (928) 821-4553. Please note Rama is in Hawaii on Hawaiian-Aleutian Time.
Catherine Carrigan (678) 612-8816. Please note Catherine is in Atlanta on Eastern Standard Time.
To learn more about the program, please visit this link: http://
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For more information, please email us at the following links:
Ramajon Cogan, firstname.lastname@example.org
Catherine Carrigan, email@example.com
Given that my brother wrote a great article, this morning I helped him with SMO – social media optimization. Practically every hour today a link to his fabulous content will be circulating through Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest. Yesterday I posted his content on Goodreads and LinkedIn.
But he himself had already gotten to Page 1 of Google.
That’s what brothers and sisters are for – to help each other out.
What is social media today? Social media today happens when you learn from the people around you who are already successful with social media strategy.