Your Website Isn’t About You
“This may be hard to swallow but your website isn’t about you,” Chuch Moran observes.
“It’s really important that we flip the script and figure out what it is that our visitors want. That’s way more important than what we want to say.”
To find your customer avatar, Chuck recommends completing the steps at this link from www.digitalmarketer.com.
“Find the core person you are trying to speak to,” Chuck advises. “Then you can create content and directly attract that person to your website.
“Address pain points OR help people achieve their aspirations.”
Your Home Page Should Help Your Visitor Relax
“Your home page is super crucial,” Chuck observes.
If, for example, your company sells roofing, you must recognize that your customer is stressed looking for solutions to their pain point, which is they have a damaged roof.
“You want that visitor to calm down and feel ‘I’m in the right place.’ As soon as she hits the website she’s going to feel better and relax.”
Chuck recommends clean minimalist design with brief text. Short blurbs can link to longer pages.
“Don’t put a lot of content on your home page. People don’t have time for it.
“Use bright colors or ones that complement your brand or cook cover. Use big bold type for headlines.
“Body text should be 16 point and even 18 point is ok. It’s annoying for people to be stuck on a website that they have to get up close to see.”
Make Sure Your Website Is Mobile Phone User Friendly
“About 80 percent of internet users own a mobile phone,” Chuck says.
“More searches are conducted on mobile phones than computers and tablets. The tipping point occurred three years ago.”
You don’t want to make your visitors “pinch and zoom” to view your website on their mobile phones.
If you don’t make your website user-friendly for mobile phones, realize that Google will punish your site in their search engine rankings because they want their customers to have the best possible experience.
Make Sure Your Website Loads Quickly
Your website should take no more than 6 to 8 seconds to load from a desktop, laptop or tablet computer and even less time from a mobile phone.
“We have to remember that we now have the attention span of a goldfish. We have no patience for websites that don’t load in 6 to 8 seconds,” Chuck says. “In 2 to 4 second somebody needs to see something loading or they are gone.
“Research shows 61 percent of users are unlikely to go to a mobile site they had trouble accessing and 40 percent are likely to visit a competitor.”
To test how fast your website loads, you can turn to the following websites:
Chuck likes the web hosting site siteground.com because it’s reasonably priced at around $3.95 per month and loads websites quickly.
Optimize Your Images
Your images should be as small as possible without sacrificing quality.
“Bigger images take up room on the server and slow down your load speed,” Chuck says.
Chuck recommends the following resources for images:
File names, titles and alt text are all part in improving your search engine optimization (SEO). The alt text is the field that gets read out to people who have visual impairments. Make sure you fill that out when you load images into your website.
Email Marketing Is Key
“Your website and your email list are really the only platforms are completely under your control,” Chuck says. “When you build your social media you are building platforms on rented land.”
Chuck recommends that we add email marketing to our social media mix to drive people to our website.
Make sure you have a box on your website to capture website addresses for your email list.
Give away what’s called a lead magnet in exchange for somebody handing over their email address.
Secure Your Website Against Bad Guys
Make sure you don’t use “admin” for your login name and use complex passwords.
Be sure to check your website several times a week to make sure everything is up to date.
Chuck recommends Wordfence plug in for security on WordPress websites.
Authors and Small Business Owners Can Get An Author Platform Starter Kit for $3,500
Chuck Moran and his team offers what he calls an author starter kit for $3,500 that includes a website and blog and email marketing and associated training.
If you already have a website, he can update your current site for $1,000 to $1,500 depending on the complexity. Chuck recommends you freshen your website about once a year.
To see a great example of an author website Chuck and his team put together, you can visit JeffreyKwalker.com.
Get A FREE Analysis of Your Website
Want a FREE analysis of your website? Send an email to firstname.lastname@example.org. In the subject line, please write “Let’s Do This!” and Chuck will be happy to give you a FREE 15-minute consultation about what needs to be improved on your current website.
You can also reach Chuck at (434) 825-8921.
Cooperate with Us and Win Even Bigger
Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
- Weekly webinars that you can join LIVE or listen to at your convenience
- One on one coaching
- Peer competition
- A forum with resources where all your questions can get answered
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email email@example.com or contact Ramajon Cogan at (928) 821-4553 or email firstname.lastname@example.org.