Branding Your Blog is one of the first components of establishing your Digital Social Signature. Once you have established your keywords and hashtags, it’s time to take them out on a test ride in your blog postings.
I always assumed that blogs were successful because they were about interesting topics or were cute or fun. Now I know better…
The real truth is that the use of keywords and the back office component of the blog setup is at least, if not more important than the writing or the topic. Using your keywords and hashtags effectively in the Title and the first sentence will make the back office function easier to use.
Branding Your Blog is an art form. One must figure out how to use those keyword components in a way that is not too contrived, or does not ruin the flow of your blog post. The main keyword for the blog posting needs to be used in the body of the post as well as in the title and the first sentence. To make the keyword even more effective, it is advisable to link at least one occurrence to an outside link.
Writing the blog posting correctly is not enough, the blog needs to be promoted through all your social media channels. There is a special way to do this which I call Social-Blogging which will allow your Digital Social Signature to track back to your blog/website/sales pitch. In other words, if done correctly, you can have it drive traffic back to any launch page you want.
Establishing a consistent digital social signature through continual content creation, usually driven by a blog type component rolled out through social media channels using a unique concept called Social-Blogging.
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