All recent researches on website performance have shown that a site, or a page thereof, should not take more than two seconds to load. So, if a website is taking longer than this to load, then it indicates that the loading speed needs to addressed and optimized right away.
So how does one ensure that your website loads at the desired speed? Here are a few proven methods to boost your site speed and thus its performance.
Choose the right hosting service
Your website thrives on the hosting server, and hence, your hosting environment plays a vital role in the way your site performs, including its speed. Based on the hosting plan that you choose, you can avail of backups, upgrades, etc. each of which eventually impacts the speed. Depending on your business domain and tech budget, you can choose from shared hosting, dedicated hosting, or VPS server hosting. If you are starting, a shared hosting plan might be the best for you. But if you have a highly successful site and you need better site management, then dedicated hosting is the way to go. If you want the same hosting service but at a more reasonable cost, then VPS is a better choice.
Always keep your site updated
With more and more websites using CMS like WordPress, Magento, etc. it is essential to keep these applications updated at all times. They constantly upgrade their core and make the site more efficient. You must ensure that any new plugins or software updates are installed and from trusted sources. Keeping your CMS version upgraded at all times can also help up boost the site speed and avoid unnecessary downtime.
Don’t forget about caching
Caching helps with the temporary storage of your site data. So whenever a user requests for any information from your site server, the cache directory immediately attends to it, rather than accessing the site server every time. Thus, it cuts down on time lag taken to communicate from the site frontend to the server. You can also look at reverse caching as a more efficient technique of caching. In this, the information from the web is stored on a proxy server and yields it to the user whenever required. This radically cuts down on loading time and boosts the site speed.
Always keeps your site media optimized
A visually great site is of no use if it affects the site speed. Most websites today use background themes, high-res images, and other audio-visual media, which can make the pages load slowly. That is why it is essential to keep all site images optimize by reducing, resizing, and compressing the files, with the help of various tools available.
Do periodic cleanup
Just like you clean up your hardware and computing system from time to time, your website also needs to be cleaned up. There are always a host of applications, plugins, images, themes, or databases that are unused but remain in the background. Each of these files is a burden on the network as well as the server. De-cluttering your site from these unwanted data can radically boost the site speed.
These are the most tried and tested ways of optimizing your website speed. Your business website is like your virtual office and needs to be up and running at all times, so you can keep attracting visitors and help your business grow exponentially.